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We make headlines wherever we go.

Discover the latest sbe news and accolades from the industry.


Condé Nast Traveler

54 Ways We're Making the Holidays Feel Special This Year

Virtual Taste of sbe featured as a way to make the holidays feel special…

Hotel Business

sbe Collaborates With Dogpound Gym for Elevated Fitness Service

With guests’ increased desire for well-being, hotels now need to have a…

Accor Newsroom

Accor takes full ownership of sbe hotel brands

As part of its simplification and asset-light strategy, and with the…

PR Newswire

Accor and sbe unveil first Mondrian hotel in Asia

Mondrian Seoul Itaewon, a lifestyle destination in South Korea's coolest…


sbe Hospitality and Goldsheep Launch Private Label

The entities will launch an activewear line to be sold at Sbe properties…

The Wall Street Journal

Latest Front in Food Delivery

The plan to make restaurant food for delivery in former retail space melds…

Hotel Management

Sam Nazarian: Defining lifestyle across the globe

More than 15 years after Nazarian founded SBE Entertainment Group—a…

Hotels Magazine

Cover Story: Nazarian's Next Chapter

SBE's Sam Nazarian has the experience, confidence and a bit partnership to…

Miami Herald

Get ready for great sunsets: This waterfront beach club in Miami Beach is opening

Get ready to make reservations: Baia Beach Club has announced its grand…

Travel + Leisure

Join Nick Jonas, Bryan Cranston, Aaron Paul, and a Few Celebrity Chefs for Online Cooking Classes This Holiday Season

Taste of sbe is the coolest way to practice your cooking skills alongside…

Accor Newsroom

Accor doubles down on lifestyle and enters into exclusive negotiations with Ennismore

The newly established lifestyle entity is set to become the largest &…