man in green suit next to hugo boss logo
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Hugo Boss Experience at sbe

Exclusive sneak peeks. Extraordinary experiences. Welcome to the very best of BOSS. As an sbe hotel guest or resident, we invite you to visit the Hugo Boss store in Brickell City Center to sign up for our luxury experience and exclusive perks for our members.

 Inclusions in the Hugo Boss Experience:

·       15% off your purchases when registered with our HB experience.
·       Private/extended shopping hours
·       Scheduled consultation with a stylist (Scheduled in advance)
·       Virtual consultations
·       At home consultation (Hugo Boss come to you)
·       Champagne while you shop in store
·       Rush alterations with guest room/residential delivery
·       Complimentary Monogramming on items purchased in store


How to Sign Up

·       Sign up takes place in the Hugo Boss store at Brickell City Center. Come in and ask one of our sales representatives for assistance.

·       Sign up is free and takes no more than 10 minutes, then you begin shopping and redeem your exclusive perks!

·       Hotel guests show their room key to get all incentives listed above, and residents show the Eblast sent from sbe with this information

·       Already signed up? Show your room key or Eblast from sbe and received and additional gift from Hugo Boss in store


Hugo Boss
700 S Miami Ave.
Miami, FL 33130
(305) 704-8354