SBE ENT Holdings, LLC, (“sbe”), together with sbe’s affiliates (collectively, “we”, “us” or “our”) is a global hospitality and entertainment company comprised of a thriving collection of award-winning hotels, casinos, residences, restaurants and nightlife destinations. As a part of our operations, we gather certain types of information from and about online visitors (“you”) and users through various websites operated by us (either directly or through our service providers), their respective web pages, sub-domains, and any other websites (and subdomains thereof) that we operate and that link to this Cookie Notice (collectively, the “Website”), including through the use of web tracking technologies.
What Are Cookies and Pixel Tags?
“Cookies” are small strings of text or computer code stored locally on your device that allow us, ad networks, our service providers, and other third parties, to identify your browser and/or device as you browse the Internet. Cookies can be placed, read, and/or written to by our Website, or other websites or services that recognize a particular cookie, which allows the website to “remember” or “recognize” a particular browser or device and, in some cases, store information about that browser or device.
Certain features of the Website place and activate cookie-like functionality through browser add-ons, including, but not limited to, Adobe Flash (also known as “local stored objects” or “Flash cookies”) to collect and store information, including information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies and are stored differently, but their functionality and purpose is generally similar to other cookies.
Cookies may allow us and our service providers, for example, to customize your experience and make your visit to the Website easier (for example, recognizing when you return, remembering your viewing preferences, enabling social media sign-ins on the Website, facilitating social media sharing, and, if you are a registered user, remembering your password), measure activity on the Website, track conversions, target ads, and provide analytics. While some cookies are deleted when you close your browser, others remain even after you close your browsing session.
Cookies are often used in conjunction with “pixel tags” (also known as “web beacons” or “clear gifs”). Pixel tags are small images that we, our service providers (including analytics and advertising providers) and other third parties can use to interact with cookies and other tracking technologies. We use these technologies to allow us and our service providers to track conversions, to send emails to you in a format you can read, to count users who have visited our Website, seen our ads, opened our emails or clicked on any links in our emails, to inform us what content and advertising is effective, to optimize the Website and its content, to reduce or eliminate messages sent to customers, to enhance Website usability, to provide you ads and other promotions and content that may be of interest to you, and to collect other information about you and your visit when you use the Website. In addition, when you click on a link in an email, we or our service providers record that individual response to allow us to customize our offerings to you.
We and our service providers analyze the information derived from cookies, pixel tags, and other technologies and match or combine that information with data provided by you or another party. We engage various service providers who use unique identifiers, cookies, pixels, web beacons, and other web tracking technologies to provide analytics and to deliver you advertisements and content that may be of interest to you.
Session Cookies. “Session cookies” are stored for the duration of a browser session; when you close the browser, the cookie is deleted.
Persistent Cookies. “Persistent cookies” are stored for a preset amount of time (often between 90 days and two years, depending on the application) and are typically not deleted when a browser session is closed.
Your choices may affect whether we use session or persistent cookies for a particular application. For example, ordinarily the Website stores signed-in status on a session cookie, and each time you start a new browser session you must log in again. However, if you select “Remember Me,” signed-in status is instead stored on a persistent cookie.
What Cookies Do We Use, and Why?
Performance Cookies. We use performance cookies to collect information about how our users use and interact with the Website, such as what pages are visited most often, how the Website are used and function, or how users navigate the Website. We use this information to improve the Website and their content. These cookies only collect aggregated and/or demographic information about the use of the Website, and do not collect information that can be used to identify you personally. Examples include:
This cookie is used to gather information about browser and/or website performance.
Disabling or removing these cookies generally does not interfere with the functionality or performance of the Website.
Functionality Cookies. We use functionality cookies to remember information that you have provided or choices you have made on the Website, such as saving your logged-in status, site preferences, or the contents of your shopping cart. This allows us to provide a more personalized and convenient browsing experience.
Used to identify a specific browser session, allowing the Website to, for example, “remember” content entered into a multi-page form across all pages of the form. This cookie lasts for the duration of a browser session.
Disabling or removing these cookies may make browsing the Website less convenient or may prevent certain functionality (such as the shopping cart or booking functionality) from working correctly.
Targeting or Advertising Cookies. We allow third party advertisers, including advertising providers and ad networks, to place and/or activate cookies, pixel tags, and/or other tracking technologies designed to enable advertising on your device and deliver it to you across the Internet.
These services may collect information and data about your activities online, both on the Website and across third-party pages or platforms that participate in the ad network. This process helps us track the effectiveness of our marketing efforts and deliver advertising to you. These ad networks, in connection with cookies, pixel tags, and other tracking technologies: (i) help deliver online behavioral advertisements, either by us, our affiliates, or third parties; (ii) may prevent you from seeing the same advertisements too many times; and (iii) help us, our service providers, and/or our other partners (as further described below) understand the effectiveness of the advertisements that have been delivered to you.
Cookie Name or Provider
The “anj” cookie contains data denoting whether a cookie ID is synced with AppNexus partners. ID syncing enables AppNexus partners to use their data from outside AppNexus’ advertising platform on the AppNexus advertising platform. You can learn about AppNexus’ practices, as well as how to opt out of AppNexus tracking, by visting the following link:
Facebook tracks opted-out users with a cookie (named “fr”) that is used on pages that include social media plug-ins for advertising purposes. You can learn more about Facebook’s practices, as well as how to opt out of certain Facebook tracking, by visiting the following link:
Disabling or removing these cookies, resetting your advertising identifier, or opting out of online behavioral advertising altogether (as applicable) will not prevent you from seeing advertising, but may result in advertising that is repetitive or less relevant to you.
Third-Party Functionality. We do not have access to or control over cookies or other features that advertisers and third party sites may use, and the information practices of those advertisers and third party websites are not covered by our Privacy Notice or this Cookie Notice.
For example, we provide social media buttons on the Website that allow users to visit, share, sign into the Website with, or bookmark web pages through third-party social media platforms. We do not control how those platforms collect information about you, nor whether or how they may track you or may activate their own cookies on your computer.
How Do I Control or Make Choices About Cookies and Tracking Technologies?
Managing Cookies. Most browsers automatically accept cookies by default, but you can adjust your device and/or browser settings to delete and/or block some or all cookies (except Flash cookies), or provide notifications when you receive a new cookie. Consult the “Help,” “Tools,” or “Preferences” menus on your browser, or the documentation for your device, for more information about how to do this. Please note, however, that blocking or deleting certain cookies may negatively affect your user experience.
Flash Cookies and Local Stored Objects. Additionally, you can generally disable or delete cookies placed and used by browser add-ons, such as Flash cookies and local stored objects, by changing the add-on settings or visiting the website of its provider. Information and controls that allow you to manage Flash cookies may be found at https://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html. Note that if you disable Flash cookies or similar technologies, you may not have access to certain features and services (such as consistent volume settings for videos) that make your online experience more efficient and/or enjoyable.
Analytics. We use a tool offered by Google Inc. called Google Analytics to collect information about your use of our Website. If you wish to opt out of Google Analytics, you can download and install an opt-out browser add-on for certain browsers at https://tools.google.com/dlpage/gaoptout. You can also prevent Google Analytics from recognizing you on return visits to this Website by disabling cookies on your browser, as described above.
We also may receive reports and analytics from Google’s advertising network, including without limitation regarding Website optimization, traffic data, and the effectiveness of our online advertising.
Advertising. Certain devices and browsers allow you to reset your advertising identifier at any time by accessing the privacy settings on your device in order to restrict the delivery of tailored in-application advertisements. Consult your device’s documentation for more information about how to do this.
In addition, you can consult the “Targeting or Advertising Cookies” section above for more information about how to opt out of specific advertising networks or providers.
Please keep in mind that even if you opt out of receiving ads tailored to your apparent interests, you will continue to see ads from online advertising networks. However, those networks will not be able to apply any of your apparent ad preferences and the ads that you see therefore may be less relevant to your interests.