More than ever, women are pioneering the realms of tech, business, food, fashion and more. In fact, according to Forbes, the number of women-owned companies in the country has nearly doubled from 5.4 million firms in ’97 to 9.1 million in 2014. And it’s an especially exciting time for women leaders in sunny Los Angeles. Startups are popping up in every corner of the city, and creatives are branding and marketing themselves in innovative ways. So to give props where they’re due, we rounded up four females who are changing the landscape of Los Angeles and beyond.
sbe’s very own CMO Veronica Smiley is not only a leader for our rapidly expanding team, she’s also making a mark in the community with the launch of nonprofit Visionary Women. The organization was founded with a group of other forward thinking women, with a mission to provide a unique platform to discuss issues affecting women and girls today and empower them to reach their full potential. Visionary Women’s first salon event kicks off February 26 at SLS Beverly Hills. The event is sold out, but it’s just the start of many to foster community and embolden female leaders.
Sophia Amoruso is the force behind clothing retailer Nasty Gal, which specializes in vintage and new clothing, accessories and shoes. What started out as an eBay store, turned into a profitable platform from day one because of Amoruso’s foresight and marketing genius. Nasty Gal now brings in $100 million in revenue per year. It’s safe to say Amoruso knows a thing or two about running a business, and she used this knowledge to write #GIRLBOSS. The book talks about her inspiring story building a retail empire and offers insights on entrepreneurship and career advice for young women.
Photographer Lauren Randolph aka Lauren Lemon was one of the early few who took advantage of the power of Instagram to reach massive audiences. With upwards of 230K followers, she leverages her loyal social following in combination with a talented eye to tell compelling visual stories for brands like Acura, Jamba Juice, Gap and more. Lemon was one of many early adopters who saw the power in Instagram to translate an individual vision into a powerful voice for herself and clients. At 25, she’s just beginning.
35-year-old Bettina Korek is redefining LA’s art scene through her celebrated platform For Your Art. The independently run organization that she founded in 2007 boasts a newsletter and online platform that has become the go-to destination to learn about all of Tinseltown’s art happenings. This growing community also shows up to events in real life, especially when they are at Korek’s exhibition space located across the street from LACMA. Not only that, FYA is a champion of public art, and is responsible for various projects seen around the city like art wrapped buses by Barbara Kruger and John Baldessari. If you’ve ever wondered where LA gets all of its character, it’s in part thanks to Korek.