miami | Travel

An Epic Grand Opening Party to Celebrate SLS Brickell’s Arrival to Downtown Miami

November 18, 2016
Written by: Tiffany Mikail
Senior Marketing Manager

Thursday, November 17th was a legendary night for sbe and our partners at Related Group. We officially introduced our highly anticipated collaboration, SLS Brickell Hotel & Residences with a monumental grand opening celebration. Tennis star Venus WilliamsMiami musical treasure Emilio Estefan and designer Barbara Hulanicki were amongst the many VIP guests that joined us for this special evening.

Hosted by Related Group Founder and Chairman Jorge Perez, sbe Founder and CEO Sam Nazarian, designer Philippe Starck, Arquitectonica’s Bernardo Fort-Brescia and James Beard Award-winning Chefs José Andrés and Michael Schwartz, the evening was a truly memorable showcase of Miami’s hottest new hotel.

Over 1,500 partygoers were dazzled by the stunning and chic 55-story property and treated to a glimpse into the imaginative and visionary minds behind the project, as they received a captivating and surreal ‘tour de SLS’. In true SLS style, the night delighted all of the senses, offering a taste of SLS Brickell with inspired bites by acclaimed Chefs José Andrés and Michael Schwartz, and creative cocktails by 1893 by Pepsi-Cola Mixologists that were shaken and delivered by high-flying drones. Awesome aerialists, champagne pouring acrobats and theatrical human installations were some of the many experiential elements of the evening. The event culminated in a live performance by iconic singer songwriter Boy George, who flew to Miami to join the party at the end of his 70-city world tour with Culture Club, before he stars on the new season of NBC’s The New Celebrity Apprentice.

Take a look at the gallery above to relive this unforgettable night with us!