A Highly-Anticipated Debut in The Big Apple: The Redbury New York Grand Opening Party

November 3, 2016
Written by: Tiffany Mikail
Senior Marketing Manager

After much anticipation, we are thrilled to make our debut in the Big Apple with the official launch of sbe’s first New York City hotel, The Redbury New York, during its grand opening party on October 25th.

The Redbury’s crimson carpets and softly scarlet backlit hallways were the perfect setting for the night’s festivities. sbe’s own Sam Nazarian was joined by The Redbury Creative Director Matthew Rolston and Union Square Hospitality Group’s Danny Meyer, along with 1,000 of our closest friends for a celebration unlike any other.

Savory surprises and handmade pizzas were dished out from hotel restaurant Marta, a Roman-inspired pizzeria from restauranteur Danny Meyer’s Union Square Hospitality Group. Guests jammed out to live music from DJ Brendan Fallis and a performance by indie rockers Colony House. The night also marked the debut of Elana J and The Grinders‘ music video for “Animal,” which was shot at the hotel just a few weeks prior. From live vinyl pressings, to free-flowing limited edition Evian® x Christian Lacroix water, to a secret back-of-house kitchen experience, the event was nothing short of amazing surprises and delights.

Check out our photo gallery above and the video below to relive the historic night with us! Or experience The Redbury yourself with our exclusive opening package starting from $304 per night at sbe.com/PaintNYCred.