After nearly a decade of anticipation, we were thrilled to cut the ribbon and open our doors at SLS Las Vegas Hotel & Casino on August 22nd with 3,500 of our closest friends. “It’s like sending your kid off to school for the first day,” said Sam Nazarian; though very few kids get to celebrate their first day amongst the likes of Aaron Paul, Kellan Lutz, Brian Grazer, Emile Hirsch, Jermaine Jones, model Blanda Eggenschwiler, and Dita von Teese. The party included performances by Iggy Azalea with special guest Rita Ora, plus a surprise performance by sbe design partner Lenny Kravitz on The Sayers Club stage.
When the clock hit midnight, fireworks lit up the Vegas skyline and our doors swung open to the public for the very first time. Check out our photo and video recap to relive the historic night with us!