los angeles

Trading Spaces: A Look Back at sbe’s Former Offices, a Welcome to the New

July 7, 2014
Written by: Yasha Wallin
Writer
 

Last week, we moved the sbe HQ from Beverly Blvd to Miracle Mile, which means we’re a little bit closer to LACMA, the fabulous food trucks on Wilshire and great new neighbors like the Sundance Institute, Los Angeles Magazine and Millennium Entertainment. We’re also steps away from the Berlin Wall—or at least the largest portion of the wall outside of Germany—which was installed by the Wende Museum, downstairs. Our new home on the top two floors was once Variety’s offices, and our new sbe signage will replace the iconic red Variety sign that stood out on the boulevard for years.

Screen Shot 2014-07-07 at 4.21.08 PM

But all that said, we’ll also miss our storied, quirky spot on 8000 Beverly Boulevard where we could, among other things, scream as loud as we wanted and no one would hear us – yes, really. Before we moved in, the office was Madonna’s old recording studio, Maverick Entertainment, and several of the rooms are sound proofed. But things weren’t always Material Girl – before Madge took over, the building was a mental institution. Spooky, right?

So as we set up shop in our new space, we’ll take a little bit of history with us, and get ready to make even more in the future, just a few floors higher up.