los angeles | Travel

Happiness, Hedonism, and the James West Hollywood: A Brief History of the Sunset Strip

March 13, 2017
Written by: Yasha Wallin
Writer
 

Very few mile-and-a-half long stretches have had as colorful a history as the Sunset Strip. As far back as the 1920s, the boulevard was buzzing with life, nightclubs, and casinos, thanks to a loophole as an unincorporated jurisdiction outside the LAPD’s regulation. Therefore hedonism reigned supreme, and for decades, the rich, famous, and well-connected took advantage of all that the glamorous Sunset Strip had to offer.

By the 60s and 70s, unadulterated rock n’ roll ruled, with venues like Whisky a Go Go and the Roxy hosting everyone from Guns N’ Roses to Mötley Crüe. But some say the Strip had its heyday. That is—until now.

Today, Sunset Blvd is teeming with life again as more and more innovative venues reimagine what the area can be. Leading the charge is the James West Hollywood, opening this Spring on the iconic corner of Sunset and La Cienega. Along with 286 stunning rooms, the James will also feature James Beard Award-Winning chef Michael Schwartz’s Fi’lia, as well as chef Chris Crary’s marketplace and eatery Farmspoke. And no Sunset mainstay would be complete without a rooftop concept, where you can sip on custom wellness cocktails while looking onto a view of the City of Angels. A quintessential LA experience at LA’s quintessential intersection.

James Rooftop

The James Rooftop

CHEFS MAYNARD LLERA, MICHAEL SCHWARTZ AND CHRIS CRARY

CHEFS MAYNARD LLERA, MICHAEL SCHWARTZ AND CHRIS CRARY

The James Banquet Room (2)

The Overlook & Terrace